Introduction
With so many creators and brands, it may seem daunting to find creators who can be a perfect fit for your brand. However, popular and active creators that perfectly fit your niche exist and can be an excellent source of growth, sales, and brand awareness.
Learn how to best dissect your industry to find your niche and creators most efficiently.
Table of contents
In this article, we will discuss the following topics:
- Understanding Your Target Audience
- Researching Relevant Hashtags and Keywords
- Utilizing Social Media Platforms
- Analyzing Competitors’ Influencer Partnerships
- Community and Forum Engagement
Understanding Your Target Audience
To effectively identify influencers in your niche, start by deeply understanding your target audience.
- Who are they?
- What demographics are they?
- What are their interests, and online behaviors?
Knowing your audience will guide you to influencers who resonate with them. This understanding is crucial because an influencer with millions of followers might not be effective if their audience doesn’t align with your brand’s target market.
For example, if your brand sells pizza ovens for small businesses and pizza enthusiasts, you want to target a very specific audience.
The gender split of bakers in the U.S., for example, is slightly more populated by male consumers, and targeting the right age of potential customers is extremely important as well.
Targeting a young audience might not be ideal since they may not be able to afford your product, as the average baker’s age is 42.
Missing the potential demographics can have a huge impact on the level of engagement and conversions, so be careful!
Not quite clear on what “engagement” is? You can learn about this and all of the most important metrics to determine the best online creators in our in-depth guide today.
Researching Relevant Hashtags and Keywords
Once you have a clear picture of your target audience, the next step is researching relevant hashtags and keywords. Hashtags are the backbone of social media discovery, especially on platforms like Instagram and Twitter. Use hashtags that are popular within your industry to find posts and users that align with your niche.
For instance, if you have a D2C e-commerce store or an Amazon one, hashtags like #tiktokmademebuyit, #giftideas, and #amazonfinds can help you find influencers who regularly post content in these areas. Wednesday’s search feature can assist in this research and filter to only see the most trusted and best online creators..
Utilizing Social Media Platforms
Social media platforms themselves are valuable tools for finding influencers. Each platform has its unique way of highlighting influential users.
- On Instagram, explore the ‘Explore‘ page or use the search bar to find profiles related to your niche.
- On X, check trending topics and hashtags. They have relevant keywords based on your activity and global keywords trending now.
- Platforms like YouTube have recommendation algorithms that often surface popular content creators in specific categories.
- Moreover, platforms like LinkedIn can be essential for B2B influencer identification.
Here, industry experts share insights that can resonate with your professional audience.
Analyzing Competitors' Influencer Partnerships
A strategic way to identify potential influencers is by analyzing your competitors’ influencer partnerships. Observe which influencers are collaborating with brands similar to yours. This not only gives you a list of potential influencers but also insights into the types of content and campaigns that resonate within your niche.
Did you find a nice sponsored post you’d like to know more about? Searching for the creator on Wednesday allows you to see the engagement rate for their latest post.
Community and Forum Engagement
Beyond social media, niche influencers often engage in community forums and online groups related to specific interests. Platforms like Reddit, Quora, and niche-specific forums can be goldmines for finding influencers who are deeply embedded in your niche community.
Participate in these communities to identify active users who consistently provide valuable insights and garner significant engagement. These individuals often have a strong influence, even if their follower count isn’t as high as traditional social media influencers.
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On Wednesday, you can access many influencer marketing tools to help you find your next set of perfect brand ambassadors, easily and for free!
